Stray from your true self, and youll risk not only losing yourself, but losing your organizations strengths as well. Dave kerpen, author of likeable social media, lays out 11 steps to becoming a more likeable business leader. All social networks that matter kindle edition by kerpen, dave, greenbaum. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. How to delight your customers, create an irresistible by dave kerpen mcgrawhill education 2019. Dave kerpen is cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with offices in new york, boston, and. Listen, engage, share, respond, inspire, create a community but above all be honest and transparent. Dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders.
Thats why dave kerpens the art of people is more important now than ever. How to build an irresistible brand via social media with dave kerpen. Likeable social media in todays world social media drives everything. I mean libraries have books with this thing called paper no, not ebooks. As the subtitle might convey, dave has a lot to say about how to do social media right. Engage customers and crowdsource innovation online. As the founder of likeable local, and the cofounder and chairman of likeable media, dave has established himself as a force of people skills and business acumen in the everevolving social media world. Likeable social media by dave kerpen is a book that i didnt expect to find myself reading recently. A hugely useful book about how to delight your customers and create an irresistible brand, this is a good guide to how to excel on social media. In his latest effort, he applies the principles of social media behavior to business life in general.
Dave kerpen is an entrepreneur, author and former reality television personality. Dave kerpen is the ceo of likeable media formerly thekbuzz a social media and wordofmouth marketing firm. What other book might you compare likeable social media to, and why. Thats where likeable social media by dave kerpen comes in. Access a free summary of likeable social media, by dave kerpen and 20,000 other business, leadership and nonfiction books on getabstract. Mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Save up to 80% by choosing the etextbook option for isbn. You need to create content that people relate to and that isnt pushy or too salesfocused. Dave kerpens followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable. Likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success.
Likeable social media book summary norwich business. Likeable social media revised expanded pdf dce9dfa35 the. Author dave kerpen runs a social media marketing firm and has previously written likeable social media. Likeable was named one of the best places to work in new york city by crains. Likeable social media, likeable business, and likeable leadership. His advice is pure, welcome common sense, and the text is lighthearted, entertaining and easy to digest. Dave kerpen is the founder and ceo of likeable local, a social media software solution for small businesses. Stay true to yourself and youll give your organization more opportunities in the long run. Dave kerpen is ceo of likeable media, a social media and wordofmouth marketing firm, which was included in the inc 500 fastestgrowing private companies in the united states for both 2011 and 2012. Dave kerpen interview building a likeable social media. Dave kerpen likeable local social media partnership. In likeable social media, dave kerpen reveals the secrets and techniques and methods to setting up a mannequins fame by being real, partaking, and clear on fb and totally different social media sites. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks by dave kerpen and a great selection of related books, art and collectibles available now at.
The art of people pdf by dave kerpen download free ebooks. I found likeable social media at my local library when i was browsing through the aisles. How to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, audiobook written by dave kerpen, carrie kerpen, mallorie rosenbluth, meg riedinger. Dave kerpen, ceo of likeable media, a social media and wordofmouth marketing firm based in new york city, seeks to help companies achieve just that in his book likeable social media. On this episode of the actionable marketing podcast, likeable social medias dave kerpen breaks down the basics of brand storytelling on. Grow your audience across social channels, and much more. Dave kerpens layout and contents makes it easy and enjoyable to follow and increase your understanding and knowledge of the findemantal benefits and features of social media marketing which a lot of social media marketers and business owners abandon. Dave is also the cofounder and former ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with. The book is written to be engaging for all levels of expertise in social media and id highly recommend. The new york times and usa today bestsellerupdated to bring you up to speed on the latest social media sites, features, and strategies. How to delight your customers, create an irresistible brand, and be generally amazing. Dave kerpen is the cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm. Likeable is a socialfirst digital marketing agency located in the heart of new york city.
He is the founder and ceo of likeable local, a social media software company, and the chairman and cofounder of likeable media, an awardwinning content marketing firm for brands. Download sach likeable social media download sach hay thu vi. Why todays consumers demand more and how leaders can deliver. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks author. Dave thrives at the intersection of likeability and ambition, where he has forged his own role as an expert and leader. Create content that resonates with consumers and provides value. Kerpen is also a frequent keynote speaker and media commentator.
In todays social media world, it literally pays to be likeable. Ive already recommended dave kerpens likeable social media to my teammates hes got me thinking about how i can leverage his concepts in my professional life. Likeable social media, third edition dave kerpen how to. Author dave kerpen of likeable social media helps you harness the power of wordofmouth marketing to transform your business. Effectively deal with criticism and negative feedback on social media. Ho w to delight yo ur customers, create an irre sistible brand, and be generally amazin g on facebook, mcgr aw hill. And dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition.
From one of the worlds leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the likeable social media dave kerpen is ceo of likeable local and likeable media. He went on to appear as a contestant on foxs 2003 reality television series, paradise hotel, and earned. Author dave kerpen answers the question about social. And most important, learn how to truly engage your customers and help them spread the word. Likeable social media agency digital marketing firm. Dave kerpen is an entrepreneur, speaker, bestselling author.
Dave kerpen ceo expert with likeable media expertfile. If the jury is still out on social media in your mind, then i recommend you read likeable social media. Likeable social media dave kerpen soundview summary. Integrate social media into the entire customer experience. Kerpen focuses on how to create a strong online presence for your business and explains how to improve your facetoface interactions. Likeable social media the new york times and usa today bestseller. Dave kerpen, ceo of likeable media, a social me dia and wordofmouth marketing firm based in new york city, seeks to help companies achieve just that in. Dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker. Of great value to beginners also, dave kerpen has a particular grasp of how to integrate social media in the entire customer experience. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. Dave kerpen s insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Likeable social media guides readers though 18 concepts kerpen says will guide you in your. Pdf0c282 the new york times and usa today bestseller.
The secret to successful wordofmouth marketing on the social web is easy. Very likeable book would you recommend this audiobook to a friend. Great guidelines to making social media a likeable and enjoyable practice. Dave is also the author of a new york times best seller, likeable social media. The blurb on the back of dave kerpens likeable social media. Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. Building a likeable social media presence an interview with dave kerpen. Trang web download sach ebook pdf mobiprcepubazw3 mi. I appreciate the message in this book as its one i often share with clients when discussing social media.
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